Analytics spammers now use legit websites as referrals

Sigh. Where do I start on this? Everyone who owns a website these days and has some sort of analytics tool active has seen the lifehacĸer and ɢoogle domain spam (note the weird characters). For the last couple months, the amount of spam like this has been growing slowly but steady. Annoying, yes, but also very easy to filter out in your reports.

Today, however, I’ve stumbled upon something new. Google Analytics showed me a bunch of extra traffic over the past couple days. A quick look at where the traffic was coming from, showed that it was coming from Reddit. Okay, that’s interesting, as I hadn’t been active on Reddit for a while. Diving deeper in the referrals report, lead me to this Reddit thread (don’t click the link in the thread, but you can view the thread without risk).

Reddit thread being used as fake referral source
Should the Reddit thread go down, here is the screenshot. This is being used as a fake referral source, to tempt visitors into clicking on the spam link.

The Reddit thread links to one of the well known domain spam websites. This same thread is used as referral for over 1000 unique visitors to my humble website on a single day. The thread does not link to my website at all, so the referral is fake. But it did offer me the link to the spam website again, while I thought that I was just looking at a Reddit thread giving me a ton of new traffic… Continue reading Analytics spammers now use legit websites as referrals