Launching a product in a crowded WordPress market

Today I published the pre launch page for my side project Lapisense. In case you missed it, it’s a hosted activation and updates API for WordPress based products. If you don’t like running a plugin that does this for you, Lapisense might be a nice fit for your products.

I got a ton of great feedback already, but one of the questions really stood out to me. Why did I launch a product in such a crowded market? There are competitors out there, WP Updates and Freemius to name a couple. Both are really solid services already. But still, I wanted to explore this market, because I think there is more to achieve.

Competition drives innovation

I think the already existing services are doing things right. They serve a market with a big demand for their product. Freemius even dares to innovate by offering purchases inside the products, in the customers administration panel. I applaud them for doing that. It’s not something I had at the top of my list when I started my own project, but I was blown away when I first saw them do it.

There are different ways I’m going to innovate with Lapisense though. The competition pushes us to do more with our products. There is a big demand for these kind of products and we all get a piece of the pie. At the very worst, we’ll indirectly make each others products better, while improving our own.

A unique solution to the challenges

Having worked with WordPress products for a long time, I’ve been able to set up and maintain multiple activation and update APIs. I think I’ve used all of the available solutions at least once already.

I’ve also talked about the existing problem with a lot of WordPress product vendors. This gave me the unique opportunity to see if their struggles could be solved by what I had in mind for my own solution.

This all helped shape my ideas into a product that I could actually put together within a reasonable timeframe.

Even in a crowded market, having a unique approach gives you the chance to succeed. Competition proves that there is a demand for your product. Just solve it in your own unique way. Provide value where competitors fall short or do things in a completely different way.

Competition is good. Game on. 🙂

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